Ridgeline Roofing

The brief

Ridgeline is a made-up roofer in Halden Falls. After a hail storm, homeowners get door knocks from out-of-town crews and worry their insurer will pay too little. The funnel has to earn a booked inspection from someone who is already wary.

What was built

A landing page that names the morning after the storm, then four questions (job, roof size, timing, zip), a short details form and a booking step with real dates.

Every step works on a phone, and the quiz still works with JavaScript turned off.

Why it works

The page makes one promise the buyer can check: photos of every hail hit and a written quote they keep. Nothing asks for a signature or a card.

In this demo, nothing you type is sent anywhere.