RP
Reno Pacework / ridgeline-ads
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Demo

Ridgeline ads

A Meta ad set for a roofer after a hail storm. Seven ads on four angles, all pointing at the free inspection funnel.

Four Ridgeline Roofing ads: a story, two square feed ads and a tall feed ad, all in hazard yellow on dark

The brief

Ridgeline is a made-up roofer in Halden Falls. After a hail storm, the ads have to reach homeowners the same morning and send them to the free inspection funnel.

What was built

Seven ads on four angles: the morning after the hail, proof for the insurer, a local crew and how the inspection works. Feed ads in 1:1 and 4:5, one 9:16 story and a four card carousel.

Each ad makes the same promise as the funnel it points to: a roof check within 24 hours, photos of every hit and a written quote.

Why it works

Every ad answers one worry a homeowner has the morning after a storm, then gives one button. No ad has run or spent money.

Four carousel cards explaining the free inspection: how it works, answer four questions, we inspect within 24 hours, the photos and quote are yours
Carousel, four cards
Tall feed ad: a house after a storm with a ladder against the gutter, headline Storm hit? Crew today.
The morning after, 4:5
Tall feed ad listing what the homeowner keeps from the free inspection
What you keep, 4:5
Square feed ad: hail hits circled in chalk, headline Your adjuster sees every hit.
Proof for the insurer, 1:1
Square feed ad: the view over Halden Falls from a roof, headline Based in Halden Falls.
Local crew, 1:1

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