From Maya Okafor, author of Stop Winning the Fight
Stop winningthe fight.
Start ending it.
Together.
Your strong-willed kid is not the enemy. The nightly standoff is. Let's take it apart, one calm conversation at a time.
One-to-one parent coaching for strong-willed, defiant and explosive kids, from toddlers to teens. Every session is by video call, wherever you live.
- Sample reviews
Bedtime is just bedtime again.
[Parent name], [City]I finally know what to say when he digs in.
[Parent name], [City]We stopped keeping score.
[Parent name], [City]Our daughter helped write the morning plan.
[Parent name], [City]I yell less, and I notice when I'm about to.
[Parent name], [City]
Every roundyou win,you bothlose a little.
You take the tablet. They slam the door. You hold the line on shoes, and the whole morning goes sideways. Winning the standoff feels like parenting, but it teaches both of you that home is a place where someone has to lose.
Strong-willed kids are not broken, and neither are you. You are stuck in a loop, and loops can be changed.
The fight is the problem.
What Kinwell believes
Four ideas behind every session and every page of the book.
01
Partnership, notpower struggles.
A tug of war only ends when somebody lets go. Coaching helps you let go first, without giving up your place as the parent.
02
The fight isthe problem.Not the kid.
When you stop treating your child as the thing to fix, you can start fixing the pattern you both keep falling into.
03
Kids help makethe rulesthey follow.
A rule your child helped shape is a rule they have a reason to keep. You still decide what matters. They get a say in how it works.
04
Calm is a skill.You can learn it.
Nobody is born unflappable. Staying steady while your kid is melting down is something you practise, and it gets easier with help.
What coachingcomes with
Real support for the hard hours, not a worksheet and a wave goodbye. Toddlers to teens, all by video call.
- A free first call to talk through what is happening at home
- A written plan built around your family
- Weekly coaching sessions by video call
- Text and email support between sessions
- Help when the siblings are fighting each other too

Hi, I'm Maya.I coach parentsthrough thehard parts.
Maya Okafor is a parent coach whose background is in working with families and in classrooms. She has sat on a lot of living room floors and stood at the front of a lot of noisy rooms, and she has learned that the loudest kid in the room is usually the one asking for help the hardest.
She works with parents one to one, by video call, wherever they are. Her approach is practical, warm and very low on lectures.
- Parent coach
- Author
- Families and classrooms
The bookbehind the calls.
Stop Winning the Fight: Parenting Strong-Willed Kids Without the Power Struggle.
The book lays out the whole approach in plain language: why the standoffs keep happening, how to step out of them, and how to build house rules with your child instead of for them. Coaching is where you put it to work in your own home.
"You don't need towin the fight.You need a wayto end it."
Maya Okafor
How weget started
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01
Free call
Book a video call and tell Maya what a hard day looks like at your house. It costs nothing, and you will leave with something to try that night.
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02
Your plan
You get a written plan built for your family: what to try, what to say, and what to let go of.
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03
Weekly coaching
Weekly sessions, plus text and email support between them, so you are never figuring it out on your own.
Toddlers to teens. Video calls, wherever you are.
What parentscould say here.
Sample reviews, placeholder copy
"We used to dread Sunday nights. Now they are just Sunday nights."
"Maya never once made me feel like a bad parent."
"The sibling fights still happen. They just end faster."
Free guide
The MeltdownPlaybook
What to do in the first minute of a meltdown, what to skip, and what to say once everyone has cooled down. Short enough to read before dinner.
Ready to putthe fight down?
The first call is free. Bring the messiest part of your week and we will start right there.
Book a free call