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Kettlebrook ads

A Meta ad set for a heating and cooling company. Six ads on four angles, all pointing at the instant estimate funnel.

Four Kettlebrook Heating and Air ads in navy and copper: a story, a tall feed ad and two square feed ads

The brief

Homeowners with a broken furnace worry about the bill and about getting a sales call. The ads needed to answer both before anyone clicks.

What was built

Six ads for feed and stories, on four angles: a price first, no surprises, no phone call, and a tech who shows you the problem. Each one leads to the estimate funnel. The brand and price range are examples.

Square ad showing an example estimate card from 180 to 520 dollars
The example range, 1:1
Tall ad with a technician checking an outdoor unit, headline No surprise number at the kitchen table
No surprises, 4:5
Tall ad with a technician checking a furnace, headline The tech shows you the problem, then the price
Problem, then price, 4:5
Square type-only ad reading No phone call. No card. No account.
Low effort, 1:1

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