RP
Reno Pacework / brasswick-coffee
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Demo

Brasswick Coffee

A brand kit and a brand reveal for a small-batch roaster. Logo set, palette, type and the kit in use.

Two kraft coffee bags on an oak shelf with Brasswick labels, Guji washed and Foundry No. 1

The brief

Brasswick is a made-up roaster: one 12-kilo drum in a former brass foundry. It needed a brand that feels made by hand, works in two inks and holds up from a bag label to a shop sign.

What was built

A logo set (full, mark and one colour), a five colour palette with print values, a type pairing and three house rules. Then the kit in use: bags, a cup sleeve, the shopfront and a social set.

A short reveal builds the mark, then shows the kit at work.

Why it works

Every piece prints in two inks, so it stays cheap to produce and always looks like the same shop.

Brasswick brand sheet: the primary logo, drum mark, one colour and reversed versions
Brand sheet, logo set
Takeaway cup with a kraft sleeve printed with the Brasswick drum mark
Cup and printed sleeve
Red brick shopfront with a black fascia reading Brasswick Coffee Roasters and gold window lettering
Fascia and window lettering
Two phones showing the Saturday cupping story and the Roast 07 feed post
Story and feed post

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